We have said it before, and we will continue to say it… In order for your business to be successful in the current climate, you need to be using social media, and using it well. We understand that for...
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If you have an email address, the chances are you will be receiving email marketing (better known as eshots) on a daily basis. It has become an integral part of running a successful business in an age where everything...
Should you be using TikTok for your business? TikTok has been building momentum over the past year and has quickly become an established social media platform. The platform started as a place to share short videos, but has now...
What is an integrated digital marketing campaign? The phrase ‘integrated digital marketing campaign’ might sound fancy (and a bit intimidating!), but all it really means is that you have coordinated all your online marketing so that you have multiple...
Social media can be a minefield, especially on top of running your own business. Then they throw in things like hashtags for you to use, but it doesn’t have to be a headache for you. That’s why we have...
Why customer feedback is important Before getting into the nitty gritty, the first thing to understand is why customer feedback is so important as a marketing tool. Some of this might seem obvious, but it’s surprising how many small-business...
Welcome to Beijing airport – to the echoing arrival halls, empty escalators, feather duster wielding staff and military style march of workers – it wasn’t exactly what I had in mind when I left Heathrow. I wasn’t expecting Little...
5 Session Strategic Marketing Programme Our strategy programme will create a marketing plan that will help you generate more leads, attract more customers and boost your business. The 5 session programme will help you build a marketing plan for...
If you are anything like me, you can spend hours falling into the digital blackhole that is social media. I’ve spent hours scrolling, liking, commenting and posting to build up relationships with future and existing clients. But how...
I remember driving to work on the day of giving my first university lecture. I was close to paralysis with nerves and desperately hoping for a flat tyre, overheated engine or any other non-injury way of avoiding getting onto...