Master LinkedIn Without the Melted Brain: A No-Nonsense Guide to LinkedIn Marketing Let’s be honest. Where does ‘post on LinkedIn’ usually sit on your weekly to-do list? If you are like most business owners, marketing managers and independent professionals,...
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Is your marketing really working for your business? Get a fresh pair of expert eyes with our FREE Marketing Makeover When you’re running a business, marketing can easily slip down the to-do list. There are customers to look after,...
If your LinkedIn posts aren’t reaching as many people as they used to, you’re not imagining it. The LinkedIn algorithm has continued to evolve, and in 2026 it’s rewarding quality conversations and meaningful engagement over quick clicks and vanity...
Sending out a press release is a significant milestone for any business. It is your opportunity to put your news in front of a wider audience and generate valuable media attention. Once your release has been distributed, the next...
From 1 July 2026, Meta will be introducing new location-based fees on advertising in certain countries, including the United Kingdom. If you are running ads on Facebook, Instagram or WhatsApp, it is worth understanding what is changing and how...
When we talk about the traditional marketing mix, most of us are familiar with the classic 4Ps: product, price, place and promotion, and then there’s people, process and physical evidence. But there’s an eighth P that deserves just as...
Marketing’s Invisible ‘P’ – Partnerships The 7 (or we like to call 8) ‘P’s’ of marketing are Product, Price, Place, Promotion, People, Process, Physical Evidence and PARTNERSHIPS. Partnerships, be that with your clients, referral networks, supply chain, local businesses...
In the ever-evolving digital landscape, trust is the new currency. For small businesses in the UK, where personal relationships and reputation are paramount, building a credible online presence is no longer optional. LinkedIn, as the world’s leading professional network,...
Blogs have become increasingly popular over the past decade, with a large proportion of websites and businesses having a blog area. A blog area is different from a news area, in that the pieces tend to be much longer...
Business networking can be daunting, especially if you’ve only just started exploring the process. It can be nerve wracking to meet a room full of people (either in person or online), and it’s even worse when you have to...