In today’s competitive world, it’s more important than ever for charities to clearly communicate their value proposition. This presentation will explore what a social value proposition (SVP) is and how charities can craft a compelling one to attract donors,...
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Blogs have become increasingly popular over the past decade, with a large proportion of websites and businesses having a blog area. A blog area is different from a news area, in that the pieces tend to be much longer...
Business networking can be daunting, especially if you’ve only just started exploring the process. It can be nerve wracking to meet a room full of people (either in person or online), and it’s even worse when you have to...
If you are unfamiliar with LinkedIn, to summarise it simply, it is a social media platform that was purpose built for business professionals. It has become a go to platform to do business networking, advertise and apply for jobs,...
We love Canva at Martin & Jones Marketing. It’s safe to say, we don’t go a day without calling upon its library of useful design tools and functions. It has become a very well known brand amongst the marketing...
You can have the best marketing plan and execution in the world, but if you don’t know who your target audience is, you are going to struggle to see any improvements in the number of enquiries, leads and sales...
Social media platforms are constantly growing and evolving, and one part of this evolution is the introduction of new features that are available to users. One of the latest features that Instagram has introduced to both personal and business...
When we give out marketing tips, we usually discuss fun and creative things that we believe will help you develop your marketing activities. The topic of this blog post is not something particularly ‘fun’, but it is something that...
At Martin & Jones Marketing, we always get slightly excited when a new client joins us that already has a database built up. Having a database of potential and existing customers really is key to good marketing. In this...
Social media is constantly evolving, and one of the latest ways this is happening is the popularity of using stories as part of your social media strategy. Over the past few years, many social media platforms have introduced...