Social media platforms are constantly growing and evolving, and one part of this evolution is the introduction of new features that are available to users. One of the latest features that Instagram has introduced to both personal and business...
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When we give out marketing tips, we usually discuss fun and creative things that we believe will help you develop your marketing activities. The topic of this blog post is not something particularly ‘fun’, but it is something that...
At Martin & Jones Marketing, we always get slightly excited when a new client joins us that already has a database built up. Having a database of potential and existing customers really is key to good marketing. In this...
Social media is constantly evolving, and one of the latest ways this is happening is the popularity of using stories as part of your social media strategy. Over the past few years, many social media platforms have introduced...
We have said it before, and we will continue to say it… In order for your business to be successful in the current climate, you need to be using social media, and using it well. We understand that for...
If you have an email address, the chances are you will be receiving email marketing (better known as eshots) on a daily basis. It has become an integral part of running a successful business in an age where everything...
Should you be using TikTok for your business? TikTok has been building momentum over the past year and has quickly become an established social media platform. The platform started as a place to share short videos, but has now...
What is an integrated digital marketing campaign? The phrase ‘integrated digital marketing campaign’ might sound fancy (and a bit intimidating!), but all it really means is that you have coordinated all your online marketing so that you have multiple...
Social media can be a minefield, especially on top of running your own business. Then they throw in things like hashtags for you to use, but it doesn’t have to be a headache for you. That’s why we have...
Why customer feedback is important Before getting into the nitty gritty, the first thing to understand is why customer feedback is so important as a marketing tool. Some of this might seem obvious, but it’s surprising how many small-business...