What is an integrated digital marketing campaign? The phrase ‘integrated digital marketing campaign’ might sound fancy (and a bit intimidating!), but all it really means is that you have coordinated all your online marketing so that you have multiple...
Continue Reading
Social media can be a minefield, especially on top of running your own business. Then they throw in things like hashtags for you to use, but it doesn’t have to be a headache for you. That’s why we have...
Why customer feedback is important Before getting into the nitty gritty, the first thing to understand is why customer feedback is so important as a marketing tool. Some of this might seem obvious, but it’s surprising how many small-business...
If you are anything like me, you can spend hours falling into the digital blackhole that is social media. I’ve spent hours scrolling, liking, commenting and posting to build up relationships with future and existing clients. But how...
I remember driving to work on the day of giving my first university lecture. I was close to paralysis with nerves and desperately hoping for a flat tyre, overheated engine or any other non-injury way of avoiding getting onto...
Presentations are a key part of running a business but let’s be honest very few of us are graphic designers and able to create the amazing visuals we see in some PowerPoint presentations. So how do we give our...
It’s that time of year again when many industries open the nominations for their awards, but it can be a daunting process. I’ve been there in the past, staring at the long list of questions and struggling to know...
Speaking with lots of small businesses I often hear people say: ‘That’s something only a big company would do – it wouldn’t help us’. Creating digital personas is a one example of this, but doing this could have a...