When we talk about the traditional marketing mix, most of us are familiar with the classic 4Ps: product, price, place and promotion, and then there’s people, process and physical evidence. But there’s an eighth P that deserves just as...
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Marketing’s Invisible ‘P’ – Partnerships The 7 (or we like to call 8) ‘P’s’ of marketing are Product, Price, Place, Promotion, People, Process, Physical Evidence and PARTNERSHIPS. Partnerships, be that with your clients, referral networks, supply chain, local businesses...
In the ever-evolving digital landscape, trust is the new currency. For small businesses in the UK, where personal relationships and reputation are paramount, building a credible online presence is no longer optional. LinkedIn, as the world’s leading professional network,...
Blogs have become increasingly popular over the past decade, with a large proportion of websites and businesses having a blog area. A blog area is different from a news area, in that the pieces tend to be much longer...
Business networking can be daunting, especially if you’ve only just started exploring the process. It can be nerve wracking to meet a room full of people (either in person or online), and it’s even worse when you have to...
If you are unfamiliar with LinkedIn, to summarise it simply, it is a social media platform that was purpose built for business professionals. It has become a go to platform to do business networking, advertise and apply for jobs,...
We love Canva at Martin & Jones Marketing. It’s safe to say, we don’t go a day without calling upon its library of useful design tools and functions. It has become a very well known brand amongst the marketing...
Social media platforms are constantly growing and evolving, and one part of this evolution is the introduction of new features that are available to users. One of the latest features that Instagram has introduced to both personal and business...
When we give out marketing tips, we usually discuss fun and creative things that we believe will help you develop your marketing activities. The topic of this blog post is not something particularly ‘fun’, but it is something that...
At Martin & Jones Marketing, we always get slightly excited when a new client joins us that already has a database built up. Having a database of potential and existing customers really is key to good marketing. In this...